Love Your Selling Style
Published 2023
163 pages

A career in new home sales offers an exciting variety of rewards! To maintain the highest level of success and fulfillment over an entire career, create a selling style that is fueled by relaxed confidence, enjoyment, and purpose which is contagious to your customers. In Love Your Selling Style, Richard Tiller and Phil McShan explain a step-by-step strategy for bringing each stage of the selling process to life through your own uniquely impactful style. They include plenty of examples each step of the way to help you create an inspiring, engaging, resolution-focused experience – one that only you can provide - for every customer you meet.

Topics covered in depth include:

•    Leading a resolution-focused decision process for each stage of the sale.
•    Building a connection with customers.
•    Guiding an effective discovery process.
•    Creating interest in your market position.
•    Creating interest in specific homes and home sites.
•    Showing homes under construction.
•    Selling without models.
•    Resolving objections.
•    Closing.
•    Managing buyers under contract.